My name is Farrah Wiberg, and I am the founder/owner/Mom CEO of Ash + Flore.  Thank you so much for taking the time to stop by my little corner of the world - I am so happy you are here! 

We are a small, family-run business in the beautiful state of Minnesota, named in honor of our children and representing a complete shift in my life, after I made the leap from working a corporate job to building a life that I love. That bloomed into the Ash + Flore that you see today, and I couldn't be more grateful to have trusted my heart! 

As lovers of natural living and leading a more intentional life (sometimes with a twist of cheeky humor thrown in, because #momlife), we continue to focus on featuring an ever-growing collection of both handmade and curated products in our shop that fit that vibe, and make our customers feel both connected and cared for.  

The name "Ash + Flore" is also symbolic for me on another level, representing rising from the ashes to "bloom" ("flore" in Latin) into where I was meant to be all along.  Through our shop, we have made it our mission to bring this same sense of joy to others through our unique finds...and we hope you find a little piece of this as you browse our collection.

And I LOVE meeting new people...so feel free to drop us a line to say "hi" at hello@ashandflore.com.

Thank you so much for your support - you are the BEST!